ABOUT our rebrand
A clearer brand with the same trusted nutrition, proven quality and personal service.
This Autumn, Saracen Horse Feeds opens a bold new chapter – a rebrand that goes beyond a new look to deepen our commitment to clarity, trust and modern equine nutrition.
why
Simpler. Clearer. Trusted.
We’re rebranding to make things easier for horse owners — with a clearer, more consistent design that’s modern, more sustainable, and better reflects the trusted quality behind every bag.
our promise
Our new brand mark is our promise.
The rebrand focusses on clarity through tools, resources and content — from packaging and nutrition expertise to our website and feeding tools — empowering confident feeding decisions that support your horse’s performance and wellbeing.
Our formulas remain unchanged; what’s new is how we help you choose with more confidence and speed.
Email us if you have questions about the rebrand:
Clear colour bands, intuitive icons and simplified on-pack guidance help you spot the right feed quickly, whether you’re shopping in store or online.
New Product Range Navigator
New Product packaging design
news
We’re Here to Help!
Get in touch for tailored advice on feeding your leisure horse, competition horse, or anything in between.
KER Supplements
Explore our brand new KER Supplements store.