About Saracen
Saracen is a family-owned British horse feed manufacturer with a passion for horses and a reputation built on trust, quality, and science.
For over 35 years, we’ve combined hands-on experience with the latest research to produce feeds that help every horse – from happy hackers to Olympic champions – perform and feel their best.
here’s how we support you and your horse
why choose saracen
We’ve built our reputation on trust and science-backed nutrition.
Feed you can rely on
Carefully formulated using only the highest quality ingredients.
Science You Can Trust
About our long-standing partnership with Kentucky Equine Research.
BRAND AMBASSADORS
Trusted by Olympians & champions — see our riders.
A Fresh New Look, Same Trusted Values
We’re proud to evolve. See the story behind our rebrand.
Why choose saracen
Because we understand that no two horses are the same.
Our team of qualified nutritionists and feed advisors work closely with owners, riders, and yards across the UK and beyond to create tailored feeding solutions. Every bag made at our Kent mill, is using responsibly sourced ingredients, precise formulations, and strict quality control — ensuring consistent results you can rely on.
We’re more than a feed company. We’re partners in your horse’s wellbeing, offering free nutritional advice, yard visits, and ongoing support from people who truly care.
Feed you can rely on
From the first scoop to the last, Saracen Horse Feeds are known for quality, freshness, and balance.
Whether you’re feeding a young horse, a seasoned competitor, or an older companion, our ranges deliver optimal nutrition with ingredients your horse can digest and use efficiently.
Expert Nutritional Advice
Our approachable team is always on hand to help you find the right feed, taking into account your horse’s age, temperament and workload. And our support doesn’t stop at the feed bag.
We’re just a call or visit away whenever you need guidance.
Science You Can Trust
We combine hands-on experience with the latest research to help your horse thrive. Science underpins everything we do, but we keep it easy to understand – and easy for your horse to digest.
Through our exclusive UK partnership with Kentucky Equine Research (KER) – the global leader in equine nutrition – we bring world-class science directly to your feed room. Together, we continuously refine our formulas to support performance, recovery, and digestive health, backed by proven research and real results.
Microsteed
MicroSteed™ is the equine nutrition calculator and ration evaluator developed by Kentucky Equine Research to assess total dietary intake of nutrients from feed, forages and supplements.
Gro-Trac
Gro-Trac® is the first equine growth-monitoring software that allows breeders to compare the growth rates of their stock with those of young horses of similar age, sex and breed from the same country, or from around the world.
A Fresh New Look, Same Trusted Values
We’ve updated our brand to make choosing the right feed even simpler and more sustainable. Our new feed bags are designed to be clearer, easier to recycle and use less ink, while still carrying the same trusted quality inside.
Read more about our rebrand and new packaging design:
BRAND AMBASSADORS
Gareth Hughes
International Dressage Rider
British born, international dressage rider, Gareth Hughes spent much of his childhood competing in a variety of equine sports including Dressage, Showing, in hand and Western riding whilst living in Australia. He returned to England, aged 23, and worked initially at Broadstone Stud, Paradise Farm in Oxfordshire. Over the past 10 years, Gareth has amassed more than 60 National and International Titles including International wins both in the UK and abroad.
Alan Davies
International Travelling Groom
Alan has worked in the equine industry since age 17, across multiple disciplines. Early on he focused on showjumpers, spending long stints in the USA and flying horses worldwide. He has attended three Olympic Games, four World Championships and numerous Europeans, notably grooming for Carl and Charlotte at London 2012. He won the inaugural Horse & Hound Grooms Award in 2016 and the FEI Grooms Award in 2017. Today he runs Carl’s yard and travels nationally and internationally with horses for both Carl and Charlotte.
Richard Waygood
Dressage Performance Manager MBE
Richard has ridden from an early age. At 16 he realised an ambition to join the Household Cavalry (The Life Guards). After years of hard work and dedication he was commissioned from the ranks to hold the highly prestigious and respected post of Riding Master in the Household Cavalry.
Sarah Lewis
International Show Jumper
Sarah Lewis is an International show jumper from Nutley, East Sussex. Sarah produces her own horses from three and four year olds up to CSI2*/1.45 level. Having previously evented up to CCI3* Sarah has a very good understanding of preparing horses for eventing and show jumping at all levels. She also usually has a small selection of carefully selected and produced horses for sale.
Heidi Coy
British Eventer
Heidi, aged 24, based in Leicestershire has won an individual and team silver at Fontainebleau Junior Europeans in 2018. She followed this up with an individual bronze medal in 2019 at the Young Rider Europeans in Maarsbergen. Heidi has also finished 2nd in the U25 Championship in 2021 and 3rd in 2022.
ARTICLES
We’re Here to Help!
Get in touch for tailored advice on feeding your leisure horse, competition horse, or anything in between.
Saracen Horse Feeds Ltd Registered in England Wales with registered number 7130140 Registered office at The Forstal, Beddow Way, Aylesford, Kent, ME20 7BT