Pleased To Welcome The Veterinary Group (Tvg) As Their New Distribution Partner

Saracen Horse Feeds are pleased to welcome The Veterinary Group (TVG) as their new distribution partner in the Middle East.

The relationship offers many exciting opportunities for both new and existing customers throughout the GCC. The innovative range of feeds combined with the extensive nutritional expertise of Dr Jawad and the team at TVG, brings Saracen Horse Feeds to the forefront of specialist sports horse nutrition in the Middle East.

Throughout the past 10 years Saracen Horse Feeds have used extensive nutritional research and development to bring the very best formulations to the Endurance market, including the very first endurance specific feed, Enduro-100. The range of products have become synonymous with many of the top 10 Elite Endurance Racing Teams, feeding many of the exceptional equine athletes competing over 160km.

Based in Dubai, the team at TVG bring a wealth of veterinary, nutrition and commercial experience forward to service the needs of both the leisure and competitive horse market throughout the GCC. This coupled with well-planned, regular visits from the Saracen Horse Feeds nutrition team will ensure customers remain at the very heart of the brand, whilst delivering excellent customer service, nutritional care and quality feeds.

Lizzie Drury, Senior Nutritionist, Saracen Horse Feeds continued “Our new relationship with TVG brings continuity to our existing customer base throughout the GCC, whist bringing an exciting opportunity to grow, develop and service our ever-growing market share. Both TVG and Saracen Horse Feeds really pride ourselves on offering the total package, an innovative range of feeds, outstanding nutritional advice and on going care, so that Saracen customers can achieve the results they need”.

With the planned launch of several new products specifically formulated to support the modern equine athlete working in the challenging environment of the Middle East, Dr Jawad of TVG explained “Our business is set to deliver the very best nutritional support and quality products across all markets. We have a combined experience of over 75 years working with all riders and their horses, including endurance, show jumping, showing, breeding and racing. The Saracen range brings depth in products as well as exciting new products on the horizon to support training, competition and recovery”.

As part of the ongoing drive to support Global Endurance, Saracen Horse Feeds are confirmed as the official feed partner of the Euston Park Endurance Event which combines 4 competitions over 5 days. The event based in Great Windsor Park includes the prestigious H.H. Sheikh Mohammed Bin Rashid Al Maktoum UK Endurance Festival, the largest ride in Europe with 38 nations competing, plus The Meydan European Endurance Championships. Nutrition teams from both Saracen Horse Feeds and TVG will be on site throughout the event to offer product information and nutritional assessments with a range of feeds to support all competitors.