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Saracen Welcome Bubby Upton


Saracen Horse Feeds are delighted to welcome 5* International Event Rider Bubby Upton to their team of Brand Ambassadors.

Bubby joins an impressive portfolio of brand ambassadors who rely on the research-based feeds created by Saracen, to fuel their ambition and support their team of horses at all stages of life and development.

Bubby is an impressive young rider, based in Suffolk, who won the U25 championship and completed her first 5* in 2021, before completing her first Badminton in 2022. Bubby has ridden her whole life and competed in the Pony Club Championships six times from the age of nine. Since then, she has risen through the ranks of British Eventing and been successful in British Pony, Junior and Young Rider teams winning one individual gold, two individual silver, one team gold, two team silver and one bronze European Championship medals.

Bubby’s career has been littered with successes and triumph, but also immense levels of resilience. In the summer of 2023, Bubby suffered an accident whilst riding which left her needing a seven-hour surgery to stabilise and fuse her spine. Since then, the road to recovery has been long, and Bubby has shared her story publicly. Throughout her journey, Bubby’s passion and dedication to not only the sport but her team of horses has rung true. At the heart of this is ensuring her horses remain in good health and feel their best at all stages of their competition schedule.

On the partnership, Bubby Upton said: “I’m delighted to be feeding Saracen to my team of horses. The support from the nutrition team has been fantastic, and I’ve been impressed with the extensive range of feeds on offer. The research around the feed formulations for me was a huge benefit, and my recent results since changing feeds is testament to the quality of the feed. I’m looking forward to a successful year ahead and beyond with Saracen’s support.”

Claire Allmett, Head of Marketing, said: “Saracen are delighted to be welcoming Bubby and her team of horses as a brand ambassador. Bubby is hugely passionate about the performance and wellbeing of her horses, which aligns with our commitment to supporting equine health at all stages of life. We look forward to working closely together in the future.”

Saracen Horse Feeds support horses of all levels, from grass roots through to Olympic level, with the aim of supporting equine wellbeing through nutrition. To meet the demands of the modern performance horse, such as Bubby’s team, Saracen rely on their partners at Kentucky Equine Research for the latest scientific developments, as well as the highly qualified in-house nutrition team. Innovators in the field of nutrition, Saracen Horse Feeds are the pioneers of Re-Leve Mix and Cubes, the original cereal free performance feed, and Re-Covery Mash, the ultimate feed room must-have designed to replenish and rehydrate.

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